ABSTRACT
This study was aimed at appraising the impact of cost accounting statement in private organisation (a case study of Beta Glass Plc, Ughelli,
TABLE OF CONTENTS
Title Page i
Approval page ii
Dedication iii
Acknowledgement iv
Table of contents v
Abstract viii
CHAPTER ONE
Introduction
1.1 Background of the study 1
1.2 Statement of the study 3
1.3 Purpose of study 4
1.4 Research question 4
1.5 Hypothesis 5
1.6 Significance of study 6
1.7 Scope of study 6
1.8 Limitation of study 6
1.9 Operational definition of terms 7
CHAPTER TWO
Review of Related Literature
2.1 Introduction 9
2.2 The concepts of sales promotion 9
2.3 Objectives of advertisement 10
2.4 Advertisement and sales promotion 12
2.5 Decision areas when developing 15
2.6 The effect of advertisement 15
2.7 Factors that determine the use of sales promotion 17
2.8 Evaluation of advertisement 19
2.9 History of Globacom 24
CHAPTER THREE
Research methodology
3.1 Theoretical framework 26
3.2 Research design 26
3.3 Area of the study 27
3.4 Sampling size 27
3.5 Sampling procedures 27
3.6 Research instrument 27
3.7 Data collection Method 27
3.8 Method of data analysis 28
CHAPTER FOUR
Presentation and data analysis
4.1 Introduction 29
4.2 Data presentation 29
4.3 Testing of hypotheses 41
CHAPTER FIVE
Summary of findings, conclusion and recommendations
5.1 Summary of findings 46
5.2 Conclusion 46
5.3 Recommendations 47
References
Appendix
Questionnaire
